Faster is better, less is more

Research has constantly shown that the faster your website responds the more engaged your users are and the more money they will spend on your site.

A recent google study showed that as your website load time increases from 1s to 7s the probability of your client abandoning your site increases 113% (For a mobile site), another study from Kissmetrics say 40% of users will abandon a site that takes longer than 3s to load.


What about google rankings? Google officially acknowledge that site speed is a factor considered in ranking a site in its results.