Case Study Group Homes

Group Homes are an innovative aged care provider specialising in dementia and high care needs

Shawn Powrie, Marketing Manager at Group Homes, an innovative aged care provider specialising in dementia and high care needs, was facing a challenge. The company was revamping their marketing strategy and needed to reconcile their desire for an attractive website with specific third-party integrations while ensuring optimal performance. Shawn approached Dan from Peakhour to audit the Group Homes website and see what difference their service could make beyond the optimising/caching WordPress plugin they were already using. Shawn was also interested in Peakhour's Cloud WAF to protect WordPress from attacks at the edge.

Dan and his team at Peakhour conducted a thorough review of the Group Homes website and provided several key recommendations for the marketing team to improve performance. These included removing unnecessary third-party libraries, changing JavaScript animations, moving font CSS for earlier discovery by the browser, and removing slow loading services like Google ReCaptcha. Following Dan's advice, the Group Homes team installed the Peakhour WordPress plugin to seamlessly integrate with the Peakhour performance and security service.

The results were impressive. Group Homes went from being the slowest loading site among its direct competitors to the fastest. The page load time improved by 3 seconds, and the page size was reduced by 25%. Group Homes now had the fastest loading website amongst its competitors.

1st

Fastest loading amongst its competitors.

3s

Improvement in page load times

25%

Reduction in page size

Shawn was grateful for the support and results from their collaboration with Dan and Peakhour. He said, "I really appreciated the personal attention and assistance with the Peakhour setup. This platform, along with the recommendations, has allowed us to greatly improve the speed of our website and impressed our Executive Stakeholders.

With the impressive improvements in their website performance, Group Homes saw increased user engagement and higher satisfaction levels among their visitors. Their executive stakeholders were not only impressed but also motivated to further invest in their online presence.

As the collaboration between Shawn and Dan continued, they identified more areas for improvement and optimization. The Peakhour team remained committed to providing ongoing support, ensuring the Group Homes website maintained its competitive edge.

The partnership between Group Homes and Peakhour had far-reaching effects on the company's overall success. As the website's performance continued to improve, Group Homes experienced a boost in their online reputation, leading to more inquiries, better search rankings, and ultimately, increased revenue.

The story of Shawn and Dan serves as a testament to the power of collaboration and the value of expertise in optimizing websites for speed, performance, and security. The success of Group Homes' online presence demonstrated the potential of such partnerships to drive real results and achieve long-term growth in a competitive industry.

“I really appreciated the personal attention and assistance with the Peakhour setup. This platform, along with the recommendations has allowed us to greatly improve the speed of our website and impressed our executive stakeholders.”

Shawn Powrie

Marketing Manager, Group Homes

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