Traffic Management

Find the traffic slowing your site down

Peakhour helps teams discover unknown traffic impacting site speed and resilience, then classify, route, challenge, throttle, block, cache, or log each request before it drains origin capacity.

Use Free Visibility Tool View Bot Protection

Peakhour edge decision path showing requests classified by policy, routed through allow, challenge, throttle, block, cache, log, and clean origin delivery outcomes.

Site Speed and Resilience Break When Unknown Traffic Is Invisible

A slow or unstable site is not always a front-end problem. Human visits, partner APIs, SEO crawlers, scrapers, credential automation, inventory checks, bursty campaigns, and retry storms can all compete for the same origin capacity unless the edge separates them first.

Unknown Traffic Mix

Legitimate visitors, partner services, SEO crawlers, scrapers, credential tools, and monitors can all hit the same routes with very different cost, risk, and resilience profiles.

Speed and Origin Pressure

Unsorted requests inflate compute, database, search, and third-party service usage, which can turn into slower pages, fragile peaks, and worse user experience.

No Clear Cause

When decisions happen after the application is already under load, teams struggle to explain whether slowdown came from page delivery, bots, bursts, retries, or origin health.

Edge operations console showing incoming web traffic, automation bursts, Peakhour controls, clean requests, and decision streams.

Peakhour decision surface showing bot score, WAAP policy, rate limits, known user pass, block action, and logged decision record.

Turn Traffic Visibility Into Control

Traffic Management moves the decision point to the edge. Peakhour classifies request context, applies policy, and chooses the lowest-friction action that protects speed, resilience, and clean user and API paths.

Classify Unknown Traffic

Use route, session, IP, ASN, geo, device, bot, rate, cache, and request history signals before traffic consumes application resources.
Protect the Fast Path

Send trusted traffic forward, steer region-sensitive requests, shift load away from unhealthy origins, and keep expensive or uncertain traffic on controlled paths.
Control Before Resilience Burns

Throttle bursts, challenge suspicious sessions, block confirmed abuse, cache safe responses, and reduce the volume that reaches databases, APIs, and dynamic application tiers.

Visibility Becomes a Control Loop

Decision records support the operating review. Teams can see the traffic class, matched policy, action taken, route outcome, and origin effect without reconstructing speed and resilience incidents from disconnected logs.

Classify Human, API, bot, burst Separate intent and cost before origin

Route Allow, cache, throttle, block Apply policy at the edge

Review Speed, resilience, origin effect Tune controls from records

Peakhour edge decision surface showing request class, bot score, WAAP policy, rate limit hit, action, and decision record for traffic control. — Decision surface

Browsers, APIs, bots, crawlers, bursts, and retries are classified Traffic mix

Allow, challenge, throttle, block, cache, log, or route Policy action

Cleaner traffic, lower cost pressure, better protected speed and resilience Origin result

Operators can tune the policy loop from observed behavior instead of guessing which traffic caused cost, latency, instability, or origin pressure.

Controls That Protect Speed and Resilience

Bot and Browser Classification

Separate normal visitors, verified crawlers, suspicious automation, scrapers, and credential tools before they share the same origin path and capacity pool.

Route-Aware Rate Limits

Limit expensive endpoints by path, identity, IP, geography, method, and request pattern instead of applying one blunt threshold to the whole site.

Policy-Based Routing

Route clean requests to healthy origin paths while steering uncertain traffic through challenge, cache, throttle, or block outcomes.

Origin Shielding

Reduce unnecessary dynamic hits to databases, APIs, search backends, and application servers by enforcing decisions before the request reaches them.

Decision-Led Tuning

Use enriched logs and dashboard review to adjust thresholds, allowlists, challenges, cache rules, and routing policies with a record of each decision.

Related evidence

Traffic Control Proven in Production

Customer examples that connect Peakhour controls to production outcomes.

Gumtree

Improving Traffic Quality and Reclaiming Platform Control

Gumtree, Australia's leading marketplace, battled significant bot traffic that skewed analytics, enabled scammers, and increased infrastructure costs. Peakhour's bot management solution improved the origin traffic mix, cleaned up campaign analytics, protected A/B testing data, and created a new revenue stream.

3.3x Cleaner Origin Mix Clean Campaign Analytics New Revenue Stream Created

Read case study

Kitchen Warehouse

COVID-19 Traffic Surge Success

How Australia's #1 online kitchenware retailer thrived during COVID-19's unprecedented traffic surge and achieved 150% revenue growth with Peakhour's performance solutions.

70% Improvement in Load Times 150% Increase in Revenue Year on Year 85% Of All Traffic Served from Cache

Read case study

Peakhour's traffic control solution has transformed our site. We now block over 20,000 unwanted requests daily, and our page load times have improved tenfold. As a result, we've seen a 30% jump in revenue. The visibility and control we now have over all our traffic has become essential to our success.

Caitlin Probert, CEO

Explore the Controls Behind One Traffic Operating Model

Website Speed Comparison Tool

Start with free Core Web Vitals comparison before investigating the traffic patterns behind speed and resilience issues.

Bot Management

Classify browser, crawler, scraper, and automation behavior before it drains application capacity.

Advanced Rate Limiting

Throttle expensive or abusive request patterns by route, identity, geography, method, and decision signals.

Load Balancing

Route clean traffic to healthy origins while failover and geography policies keep services available.

WAAP and WAF Controls

Keep WAF, API, bot, rate, and DDoS decisions in the same decision-record request path.

Improve Web Vitals

Connect user-visible speed evidence to cache, image, delivery, and interaction improvements.

Find the Traffic Impacting Site Speed

Start with free site speed visibility, then use Peakhour to discover whether unknown traffic, bots, bursts, retries, or expensive requests are hurting resilience.

Use Free Visibility Tool → Talk to Peakhour

WAAP and bot control board showing traffic evaluated by web, API, bot, and rate limit policies before clean application delivery.

Relevant information from our blog

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Network Fingerprint Signals and Security Decisions

How fingerprint evidence supports allow, log, challenge, rate limit, block, and review decisions at the edge.

Google Chrome's "IP Protection" and Online Privacy

An exploration of Google Chrome's new "IP Protection" feature, its promise of enhanced privacy.