Caching dynamic content that has to be generated by your server for every request can supercharge your site. Cut seconds off page load times and dramatically reduce load on your server so it can focus on important things, like processing payments.
Use page rules to cache the specific content you want and for how long, control time to live on the edge and in the browser.
CMS systems like Magento and Wordpress generate pages on every request often taking seconds just to start responding. Cut server response times to just a few milliseconds.
Research shows again and again that faster load times results in higher conversions
Faster websites rank better in search engines. Caching dynamic pages reduces time to first byte, a major signal for SEO
With your server suddenly freed up from generating and serving the majority of content it will experience a dramatic reduction in load, allowing it to service many more users.