It can be daunting and expensive to overhaul your website for technical performance and search engine optimisation (SEO). Let us worry about optimising your site so can focus on what matters most – your audience and your customers.
Reduce file transfer sizes with gzip and Brotli dramatically improving page load times and reducing bandwidth
Combine separate files into one to minimise connections from older browsers
Serve content over the latest protocol by default even though your origin doesn't support it. HTTP/2 can often dramatically improve load times on its own.
Recompress and re-encode images to dramatically reduce downloads, serve WebP images if client browser supports it. Resize images if they are larger than the displayed dimensions.
Get a free SSL certificate from Lets Encrypt automatically installed and renewed on your domain. Optionally force all traffic over https and automatically fix mixed content issues.
Instruct the browser to pre-resolve connections to resources on third party domains mininmising delays.
Use an inline low quality image as a placeholder until the full image loads.
'Sign' the url of static resources with a hash to extend browser cache lifetimes. This is similar to cache busting with a query parameter on the resource but better!
Inline the actual styles used by a page (usually only 1-5% of a stylesheet) eliminating a blocking resource and speeding up rendering of the page.
Load images only when they appear on the screen.