Peakhour clients see on average a 70% improvement in page load times with only a DNS change
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53% of users will abandon a site if it takes longer than 3 seconds to load. Studies consistently show that the faster your site loads, users are more likely to stay longer, look at more pages, and buy more. Don't leave money on the table - or worse - gift it to your competitors due to poor website performance.
Search engines, like Google, look at site speed as a factor when ranking your website for search. If your website is running slowly, your search ranking is penalised, making it more difficult for people to find your content organically.
Page speed significantly contributes to the Quality Score, assigned by Google, to landing pages created for paid search ads. If your ad points to a page that is slow to load, this signals to Google a poor landing page experience. This may result in your ad showing less often (or not at all) and both your ad position and advertising costs being adversely affected.
Despite the higher bandwidths on offer in today’s 4G & 5G mobile environments, network coverage, signal strength, congestion and latency all mean that website performance is still a critical consideration for user satisfaction and effective e-commerce.
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