Website performance is crucial to your site's user experience which in turn leads to retaining users and improving conversions.
Peakhour's innovative optimisation service will get your pages loading faster so visitors stay Longer, engage With Your Content and Buy More.
Google has used page load times as a signal for SEO since 2010 and issued an update for Mobile in 2018. Repeated independent studies show a strong correlation between Time to First Byte (TTFB) and higher organic ranking.
Quality score determines how much you have to pay per client when serving an ad on Google adwords. If your site loads slowly you're going to either pay more to display your ad or not have your ad shown at all.
Have a read of why Google thinks Performance Matters here.